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12 Citations On my feed this morning, up popped a post that caught my attention, How to setup a Twitter listening post. Once I clicked through to the post, though, I was disappointed because there was actually no details on setting up an actual listener. Instead, I was simply met with a post on how to setup a Twitter account. Setting up a Twitter account doesn?t provide you any insight into what folks are actually saying about you, your brand, products or company. It only provides a means for folks to comm, technorati.com
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Weekly Whitepaper Room Refresh 1 Citation Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: eec Reportlet: How to Revive a Stale Email List And Why You Should Avoid ?Soft Touch? Cleaning Services 2008 Retail Email Guide to the Holiday Season Email Insights and Inspiration from Christmas Past to Plan Your Christmas Future eROI: The Elements of Email Survey Results eROI?s latest survey finds that email marketers are missing some great opportunities to increase their deliverability, not to mention, technorati.com
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MAKE IT POP!: From the Runway to the Inbox 1 Citation From Sept. 5-15, top designers swarmed New York to exhibit their 2009 spring styles. The models walked the runways in Bryant Park, but that wasn?t the only place where the fashion was happening?email inboxes around the world were also getting some Fashion Week action. Here?s how retailers promoted spring-facing fashions through email, via NYC: Running Reports: Berdorf Goodman stirred up excitement by running reports on ?The Latest From the New York Spring Fashion Shows? in a siderail adjacent to, technorati.com
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Retail Email Guide to the Holiday Season: Executive Summary 1 Citation Sponsored by: Long before retailers hang any wreaths or tinsel in their stores, they send out emails promoting their Christmas deals to their subscribers?lots of emails! Last year the Email Experience Council tracked more than 3,300 emails from more than 100 top online retailers during the fourth quarter and released daily reports on strategies, tactics and trends via the Retail Email Blog. Based on that monitoring, the eec has produced this helpful roadmap to the email holiday season so retail, technorati.com
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SEO and Higher Rankings in Google 1 Citation Search Engine Optimization (SEO) is the top buzz word on every online marketer?s mind right now, but what does it mean for your website and driving traffic to it? SEO in short, is how you optimize your site to have higher rankings in Google?s Organic Search results, which appear to the left of the screen. There are many techniques that you will have to consider to optimize your site, but if you don?t have a lot of money to hire an agency to help you with this process, one simple way that you, technorati.com
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Tour de France for B2B marketing 1 Citation B2C marketing event The Tour de France is mass media event, followed by millions of people in many countries during 3 weeks. During the entire tour during every ?étappe? the cyclists, their cycles and even the team manager cars are pictured nicely and get a lot attention during the event this adds up for viewing minutes. Additionally the winner crossing the finish line will be broadcasted almost worldwide on every TV news show and newspaper. The tour is preceded by a show on the road too: Th, technorati.com
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Careful Design Will Improve Your Business Card 1 Citation Printing business cards involves many design decisions that tell your company?s story in a matter of seconds whether you?re a corporate giant or small firm. It?s typically the first and lasting impression. When it comes to creating a great business card, issues pile up such as: Print on both sides? To print on both sides means more room but also runs the risk of clutter and information overload. Prices rise but when ordered in bulk become minimal. A single sided card leaves room for not tak, technorati.com
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Email Marketing Considerations For Your Business 1 Citation Are you thinking of sending a mass email marketing campaign to prospective clients? Well, this article is for you. Learn the ins and outs of what you need to do in order to comply with the legal requirements when setting up an email marketing campaign. This is important for your business today, especially as the world is becoming much more of an online commercial sphere for businesses, engineers, buyers, and consumers. Summary of the main points of commercial email marketing are: No misleading, technorati.com
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Do you stop advertising when things get tough? 1 Citation Last week, one of my clients instructed me to cut back, actually to cancel all advertising. Wow! It made me pause to think. What if all of my clients did this? Certainly that would mean I'd be a gonner. But, wait, what would happen to my clients, if they did stop advertising? Would cutting their advertising spending affect their businesses? With the big turmoil in the US financial market, I suppose, it would only be a matter of time when the ripples of this tsunami would affect business in Au, technorati.com
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5 Effective Ways to Segment Your E-mail List and Increase Response Rates 1 Citation 5 Effective Ways to Segment Your E-mail List and Increase Response Rates Branding Branding is both a creative and strategic exercise. Developing a great brand involves assessing every aspect of your business, its marketplace and its competition. A strong brand accelerates business performance and attracts loyal advocates. OneIMS utilizes fully integrated processes to ensure that your brand is elevated from obscurity to a place of prominence. Read More, technorati.com
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