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1Guru behind barcadi cat turns attention to Scotch whisky 1 Citation By Domenica Goduto THE WOMAN who turned Pot Noodle and Barcardi Breezers into household names is turning her attention to Scotch whisky. Marketing guru Stella David has been tasked with giving the dram a ?cooler? image, to appeal to younger drinkers. Responsible for the iconic ?Bacardi Cat?, who went on sneaky night-time excursions to clubs while his elderly owner was sleeping, David is credited with inventing the alcopop. David, 47, will assume her new role as chief executive at Willi, technorati.com
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Online reputation management, brand management 1 Citation The web is a double-edged sword. What goes around, comes around. People can say great things about you and your website, link to your website, and help promote you and your services. However, disgruntled employees, unhappy clients, and crazy people can just as easily, but with probably more vigor, blast you online as well. Indeed, if your blog has the word ?sucks? in the title, you will immediately get spidered and ranked in other ?sucks? websites. Unfortunately, even the best companies with t, technorati.com
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Why Consumer Reviews Matter to Brand Managers 1 Citation Over at AdAge, Abbey Klaasen just published a great story on ? Your Best Marketing Tool Is the Humble Product Review. ? As the story states: ?for all the ink spilled on the importance of Twitter and Facebook as feedback and customer-service channels, there?s another social-media tool marketers are increasingly finding useful, not just as an online-shopping tool but as an internal, culturally changing consumer-criticism channel: the humble product review. This is a great point that deser, technorati.com
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What?s Next: The Bulletproof Interview - Ellen Davis on Retail Crises 1 Citation Each week, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, on the heels of the National Retail Federation?s (NRF) Loss Prevention Conference and EXPO , we interview Ellen Davis , NRF Vice President of Industry Public Relations. During her tenure at NRF, Ms. Davis has been responsible for evaluating NRF positions on a variety of retail topics including e-commerce, consumer spending, the economy, and, technorati.com
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Skills For Next Generation Knowledge Workers 1 Citation We?re living in the knowledge age. If you doubt that statement at all, read what Manpower Inc. has to say: ?The amount of technical information is doubling every two years. By 2010, it?s predicted to double every 72 hours. This year more new information will be generated than in the previous 5,000 years.?Add to this over abundance of information the economic pressures brought to bear on business and we have the perfect storm of leaner, meaner, just-in-time workplaces requiring extreme mental, technorati.com
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A Great Resource To Help You Get Your Message Out 1 Citation A client of mine, Laine Wagenseller (who also happens to be a great real estate lawyer) turned me onto the site aboutfacemedia.com. These guys produce corporate documentaries which I think may be a fabulous marketing tool for some of you.I'm personally looking into it. It is worth a look-see., technorati.com
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TruRepution Score: What?s Your Reputation Score? 1 Citation TruReputation, a division of Visible Technologies , has announced the release of an online tool that can measure your reputation. The TruReputation Score aggregates your top results, and then lets you score them on a scale from one to five, five being friendly and corporate sites, and one being a site that is openly hostile to your name and brand. After you score each site (the TruReputation Score provides you with direct links to each site in a convenient list), the score is then totaled to, technorati.com
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Who ever said Advertising is Dead? 1 Citation A quick note to our many fans who are reading this from various higher education LinkedIn groups. Be sure to connect with EMG?s LinkedIn group as we will eventually post new Brand Manager?s Notebook blogs on only EMG?s LinkedIn group . You will be able to read and discuss higher ed branding news as well as win free seats to higher ed branding professional development. Another KnowledgeBuilder has come and gone yesterday morning with some great discussion and participation. Advertising will, technorati.com
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High Powered Brand New PPC Management Software ? PPC Evolution Review 1 Citation by Jacob Crackenbauch PPC Evolution is completely new, and something revolutionary. It is a piece of software that was constructed solely to work in conjunction with Google Adwords, thereby automating the process as far as finding the keywords that will generate the most profits. It will help you to run a successful campaign, and its even tendered an agreement with Adwords to give backend access to the accounts. This will help it to gain more control over your campaign, helping it to be even m, technorati.com
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1 Citation Ed Hardy?s storyThe world most comprehensive fashion trade event, announced last May 27 that ED Hardy and the Christian Audigier Brand Management portfolio of lifestyle brands will show at MAGIC in August 2009.The entire spectrum of Audigier Brand Management lifestyle brands and products will be showcased within including Ed Hardy, Christian Audigier, SMET, Crystal Rock, C-Bar-A and Rock Fabulous with Dave Stewart. The area will encompass over 80 licensees with products ranging from ment and wom, technorati.com
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