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11 Citation Posted by JC Longbottom, Associate New Business ManagerFrom the Engines:· New Google Flipper easy way to read Google News. Google News now searchable by article author name.· Kayak calls Bing a copy-cat.Other Topics of Interest:· MySpace layoffs. · New iPhone Spotlight Search. What the new iPhone means to marketers.· New ?save a dog? Facebook app.· Marketers closely watch House behavioral targeting hearings.· Google Suggest makes inapprop, technorati.com
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tips/ideas for social marketing? 1 Citation Research and more research. Since social marketing is more consumer driven, meaning there is already a niche for the product/service/behavior?you have to do A LOT of research. Based on whatever it is you are marketing, you need to find out what behaviors and norms drive that need. Focus groups, surveys and general networking may help you build your plan to go forward. I don't suggest working off of previous polls/data unless they are rooted in psychology versus consumer behavior polls which of, technorati.com
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What the Michael Jackson sales surge is about 1 Citation Sometimes people ask me why, say, McDonald?s or Coca-Cola or Nike bother to advertise at all. We?ve all heard of them, right? We?ve all decided whether or not we like them. So why waste the money? Here is my answer: Because the simple-sounding issue of salience is very important. And as backup I offer the abrupt return to popularity of Michael Jackson?s music. Yesterday evening, Cult of Mac predicted a surge in sales of Michael Jackson music. Correct . Indeed as I type this 9 of the top, technorati.com
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Tech attitudes by mobile PC brand 1 Citation Each mobile PC brand has attracted a different set of customers, not only in their socio-demographics, but also in their technology-related attitudes. While most mobile PC users hold similar attitudes, in several areas there are notable differences. The last few years have seen a strong emergence in green marketing. When it comes to the disposal of previous computers, it?s interesting and surprising that HP has the poorest showing. Nearly four out of nine (45%) say it is difficult to find a pl, technorati.com
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Feminine Sensibilities In App Design 1 Citation Something is very different in designing and marketing gadgets and ?apps? in today?s world. Performance, while important, is no longer king, and consumers demand that the darned things fit into or ease their lifestyles. Interestingly to me, that often means a re-think of a concept or product from its masculine beginnings toward the feminine sensibilities. Mind you, that means this is no simple ?marketing to women? change. Instead, the thing to note is that lots of great products designed in, technorati.com
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1 Citation One other note from How Conference tweets that you didn?t have to be there to appreciate. Or maybe to loathe. This dispatch : @ danieleagee : Just heard someone ask someone else, ?How do you consider yourself a creative without owning an iPhone?? Hm. Maybe the overheard person was kidding. ( Related: Research suggesting mere exposure to Apple logos makes people more creative was discussed in this column .), technorati.com
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Men Overspend to Attract Mates 1 Citation I just finished reading Geoffery Miller?s latest book, Spent, and recommend it. This new book has led me to a new discipline, consumer behavior. Below is an article detailing how men overspend to attract mates. Miller mentions many examples such as the ones included in this article and unearths a dirty marketing fact- most unnecessary gadgets/products are marketed to males beween the ages of 18-32. Coincidence? I think not. Here?s the kicker, could this ?spending? behavior partly explain for o, technorati.com
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10 Take-aways from Sustainable Brands 1 Citation Working with the concept of large-scale applicability, here are the top 10 things I learned at the Sustainable Brands conference earlier this month in Monterey: 1. Consumers trust brands more than they trust the government. (Annie Longsworth, Managing Director, Cohn & Wolfe) Republicans and Democrats meet at the checkout. Brands have a colossal toolkit to affect positive change. They?re working from a current level of high consumer trust. 2. 4 motivators in consumer behavior: Sta, technorati.com
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Motives for Going Green: Status and Savings 1 Citation The green movement, coupled with the current recession, are considered by many observers of consumer behavior to mark a permanent, significant shift in how and why we buy and use products. Have we realigned our values to reflect new priorities that promotes the greater good over our personal well being? Sounds good, but we may not be there yet! According to a study by Communispace Corporation , consumer motives for green behavior are driven more by status and frugality than altruism. For some, technorati.com
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Will Back-to-School be the start of better days for retailers? 1 Citation DISCUSSION TOPIC Retailers Get Ready for Back-to-School ? 6/10/09 TOPIC SUMMARY: Classes have yet to let out for the summer but quite a few people in and around retailing are already looking toward the back-to-school season as the next test of just how well the business is coming along. ?I?m not arguing that business is going to be positive,? Jeff Van Sinderen, a retail analyst with B. Riley, told Reuters . ?I?m arguing the declines will start to moderate, that?s what we?d like t, technorati.com
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