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Trade show exhibiting and the economy 1 Citation One of the first things to get cut when there are signs of an economic downturn is, you guessed it, marketing. Trimming the marketing budget is fine, but where do you trim? Well, that depends on what?s working and what?s not working. One thing is for certain, you shouldn?t panic and cut an entire marketing category! Over the years we?ve seen companies layoff marketing folks and completely cut the trade show budget because it was too expensive. Just the year before, the same ones reported ho, technorati.com
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Face time and customer bonding 1 Citation You can reach more prospects in a three-day period than your sales force can in three months. Meeting prospects face to face is also the fastest way to build relationships.Customer service is a hot topic for many companies. Trade shows are an excellent place to reinforce existing customer relationships. Say ?thanks? to key customers with hospitality suites, one-on-one dinners or special services, such as transportation to and from the convention center., technorati.com
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1 Citation That?s it ? you?ve got 3-10 seconds to grab attendees? attention with your display. How do you do it? Cut the clutter, use high quality images, lots of white space and use very few words, if any. Make them want to stop and ask questions., technorati.com
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The art and science of trade show budgeting 1 Citation Figuring out what to budget for trade shows as part of your overall marketing is as much an art as it is a science. The artistic side relates to the communication of a message that hundreds or thousands of attendees will understand and act on. The scientific side focuses on ROI, how many prospects you must reach to realize a payoff for your effort.A good rule of thumb for trade show and event budgeting is that for an overall marketing budget of 5%, 20% of this should go toward trade shows. Every, technorati.com
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SnapUp MP1 is The Best PopUp Trade Show Display Booth! 1 Citation BW-MP1 Originally uploaded by www.ExhibitZone.com Mark Bric SnapUp MP1 Showkit with full graphics, lights and multi-compartment case. This unit (unlike the competition) is made to last longer than just 2 or 3 uses. If you break it we fix it FREE warranty on the hardware and a 2-year warranty on the graphic panels against delamination! You will find a PopUp system for less, but you?ll pay more in the long run. Mark Bric SnapUp is THE BEST unit in the industry and is made to last GUARA, technorati.com
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Top Rated Retractable Banner Stand - Doesn?t Break! 1 Citation I?ve been selling retractable banner stands since their beginning. The general problem is, the manufacturers (which are in China, Europe and Canada) are more concerned with price and how they can make it cheaper. The typical mechanism inside the retractable is like a window shade spring rod. Guess what, they break! This also poses another problem? graphics (banners). These units can only take certain types of graphics, and if you laminate the banner, the tension will not hold. Not to menti, technorati.com
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Trade Show Exhibiting - To Go or Not To? Here?s Why You Should! 1 Citation Regardless of company size, exhibiting in trade shows provides an excellent opportunity to collect qualified leads, make sales and build relationships. Consider these: More bang for your buck Trade shows are one of the most cost-effective ways for your company to reach qualified audiences right from your Trade show exhibit booth . The average cost per visitor reached at a trade show is $177, while the average cost of a field sales call is $295. Less work, more fulfilling Trade show sales leads, technorati.com
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1 Citation 1. Message Is your message clear? Does it speak to your primary audience? Is it relevant? Does your message have an emotional attachment? Are you trying to say too much when you only have a few seconds to grab your audiences attention? 2. Pre-Show Have you contacted attendees even with something as simple as a postcard asking them to come by your booth for a prize or gift? Are you in a good location? If not, what will you do about it? 3. Trade Show Display Have you checked it recentl, technorati.com
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100% Green Exhibit Displays Coming Soon! 1 Citation Exhibit Zone is weeks away from introducing a new line of lightweight environmentally safe displays. These booths are made of recycled materials and are 100% recyclable. ?Being Green? is more than recycling. It is equally as important to minimize your carbon ?foot print.? Here are some of the features: Light Weight Easy to Assemble No Need to Disassemble No Shipping No Crates Minimal Carbon Impact Use It and Recycle It Stay tuned . . ., technorati.com
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1 Citation Graphic design is a key element in communicating effectively with your audience; whether it is for a trade show or any other form of marketing communication. The tendency in trade show marketing is to say as much as possible in the time and space allowed during a trade show. Generally, you have 3-10 seconds to capture the attention of a trade show attendee. Companies often try to cram as much information into a 10×10 or 20×20 space as possible. From graphic images to text relating to the compani, technorati.com
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