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We have 15 results for Public Relations.
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Flack: What?s in a name? | Article | ZArticle - Public Relations 1 Citation Bob Geller discusses the negative connotations of the word "flack" and his "flacksrevenge.com" -- a name " intended to be equal parts ironic, provocative and irreverent", delicious.com
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How to avoid ending up in PR?s Jurassic Park 1 Citation If you have a client or a friend who has somehow completely missed the PR 2.0 revolution, this book by Brian Solis and Deirdre Breakenridge is a good eye-opener for them. The book really answers two questions ? What?s wrong with (traditional) PR? and, How can we make PR more effective in these rapidly changing times? It?s a revealing analysis of what has happened in public relations over the last ten years, with practical advice about how to avoid becoming a PR dinosaur.
It?s hard to summarize all the points raised in the book, but here are some highlights I underscored as I read through it. Seriously, if you have an executive/client who is still in the Stone Age, buy the this book as a gift and point them especially to chapter one, which has a section specifically addressed to ?Company Executives,? and chapter seven, ?Blogger relations.? Maybe they?ll believe a published book if they don?t take your word for it., delicious.com
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Steve Rubel (steverubel) on Twitter 1 Citation Edelman's online media publicity guru, delicious.com
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Bill Stoller (PublicityGuru) on Twitter 1 Citation
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1 Citation The current economic crisis has significantly altered the business landscape. Some of these shifts are quite clear. Public trust in business has declined. U.S. companies, once the global leaders of their industries, are being kept afloat by government loans and investment. At the same time, a less visible and potentially more dramatic shift is occurring in what U.S. consumers do and don't expect from corporate America as it attempts to address social issues., delicious.com
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Public Relations Hall of Fame - PR Hall of Fame 1 Citation Bill Stoller's list includes diamond promoter DeBeers, the Oscar Meyer Weinermobile, Pillsbury Bake-off and similar manipulative and fake events, delicious.com
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