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11 Citation Social media marketing encourages bonding over brands and bargains in a networked culture Today Huggies launched a branded social media campaign, inviting parents to connect and communicate about everything baby via a Facebook app and a Huggies Zone microsite. To reward their participation , Huggies parents receive e-coupons and are entered into a draw to win a year of free diapers. Perhaps as important as the engagement incentives, Moms and Dads can trade baby tips, share photos, and compl, technorati.com
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1 Citation I?m very excited to welcome Carla Blumenthal as a partner and regular contributor to The Lost Jacket. Carla has been an established blogger at Life Before Noon and Gals? Guide and has come roaring into the PR and social media space. Carla brings with her knowledge about a variety of gender, demographic and marketing issues that clearly define her voice which is something that is extremely important to me. She will bring a decidedly different perspective from mine and definitely add to th, technorati.com
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What?s that barcode thing on this site? 1 Citation If you are clever, or even if you are not clever, you may well have noticed on the sidebar of this website/blog/collection of words lies a strange barcode-esque image. What is it? That, dear reader is what is known as a QR Code aka Quick Response Code. It?s actually very simple but incredibly clever. I?ll spare you the technical mumbo jumbo and get straight to the point. A QR Code is an image designed to be read by specific QR Code readers or (and this is the good bit) by your camera-e, technorati.com
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Marc By Marc Jacobs ?Miss Marc? QR Code 1 Citation Via: hypebeast As a popular fixture in the Japanese mobile phone market, QR codes represent the wave of the future for digital content. Having seen high-fashion brands take the plunge including the previously seen Louis Vuitton QR Code by Takashi Murakami, Marc Jacobs gets into the act with their very own code. The ?Miss Marc? QR code features a hand-drawn mascot which will launch in accordance with the new Japanese MARC BY MARC JACOBS mobile website starting July 1st., technorati.com
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1 Citation Test din mobil ved å peke kameraet mot denne koden. Det er lett å lenke mellom ting som er digitale. Det er derimot ikke like enkelt å lenke mellom det fysiske og det digitale, men vi prøver! Fra og med i dag klistrer vi på en QR-kode på alle bøker vi skriver om her på BibPop. QR-koder er 2-dimensjonale strekkoder som egner seg for rask lesing, blant annet av mobiltelefoner. Alt du trenger er et lite program på mobilen, som bruker kameraet som leser, og vips ledes du fra boka til vår, technorati.com
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1 Citation It's easy to forget that mobile tagging has been around for some time and that some companies like Neomedia have established patents in this area. Here's a shot of the front page of the New York Times from April 2007, evangelising QR Codes. Perhaps now mobile tagging is at a tipping point ?, technorati.com
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Retail QR Code picture of the day 1 Citation The above link was shared on Facebook (click picture) and it sums up the best potential of retail in the mobile market. Its is a Japanese supermarket and the mobile QR code is well placed, highly visible and easy to interact with. Trying not to sound cheesy - this is our future!, technorati.com
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1 Citation Earlier, we wrote about Microsoft Tags as an alternative to QR codes. Now, Microsoft has recently announced that users of the Microsoft Tag will be offered advanced customization options. Now, branding and design can be incorporated directly into the barcode, making the Microsoft Tag the ideal platform for marketing materials, packaging, posters, business cards, or any time a unique design is wanted. In contrast, most 2D barcodes, or QR codes, are black and white and often don?t fit the look a, technorati.com
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BOK: David Browne ? Goodbye 20th Century: A biography of Sonic Youth 1 Citation Tittel: Goodbye 20th Century: A biography of Sonic Youth Forfatter : David Browne Utgitt: 2008 Omfang: 422 Jeg skal ærlig innrømme at jeg aldri har hørt noe særlig på musikken til Sonic Youth . Likevel tok jeg med meg boka da jeg så den stod på en hylle og lengta etter å bli lest. Og det angrer jeg ikke på! For dette er et strålende portrett av et av de mest spennende og nyskapende bandene i moderne tid. Det er kanskje ikke de som har solgt mest plater i sin nærmere 30 år lange karri, technorati.com
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Miss Marc, Marc Jacobs QR Code 1 Citation The Marc Jacobs creative department has put the finishing touches on their sketch ?Miss Marc,? the mascot for the new mobile MJ site. We have discussed QR codes and their potential in the past- let´s hope that MJ can do something useful with this technology., technorati.com
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