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1 Citation STEEL ka naya funda. Translation: No Glitter Solid Steel. It was one of the first signs I saw in Kolkata and - undoubtedly - it will be one of the last. The ad, which graces the backs of all of Kolkata?s maroon minibuses features a buff Indian gripping a steel bar with fires ablazing in the background. The bottom says: India?s #1 Thermex TMT bar. For the longest time, we all thought it was an ad for an energy bar. We couldn?t fathom it being anything else. After a few weeks, though, we reali, technorati.com
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